WisePricer – eCommerce pricing made easy

Posted on 21 May 2013 in Technology | Comments







PK: I’m here with Arie and Roey. Would you guys like to introduce yourselves?
Roey: Yes, all right.
Arie: I guess we’re the cofounders of WisePricer. WisePricer is an e-commerce start-up and we have started the product about a year ago, so we have our anniversary, right now.
Roey: Oh really?
Arie: A month ago, right? Something like it.
Roey: Ok.
Arie: My background is e-commerce and, Roey is a good friend.

PK: How did you guys meet?
Roey: In the army, in the military service.

 

PK: And what were you doing prior to WisePricer?
Roey: Well everybody was doing its own thing, like I was messing mostly with the coding for other companies.

Arie: and I was kind of, you know, hustling and doing entrepreneurship stuff but not, I don’t know it’s always very… it was on the server side, so never a start, a real start, never a software, never something that has a true potential scaling. So that was definitely the first time we had it out to. And actually we met, so we were friends for 10 years and we knew each other for all this time and we also travelled together like in the last 4 years, something like that. We travelled to Korea together, we travelled to Taiwan, we travelled to like many places together and all this time we haven’t thought about working together and then the opportunity came. I came with an idea of let’s do this, let’s build up this solution about 2 years ago and then it didn’t work out the first time.

 

PK: Before we go over there, can somebody elaborate about WisePricer. Can you explain a little bit more what’s exactly WisePricer?

Arie: Sure. In one line, WisePricer is tool or software that helps retailers to optimize sales or increase profits in revenue by changing price in real time, changing their own price in real time. So WisePricer is currently our MVP in a kind of suite of products, but our clients are retailers using the software in order to dynamically re-price their items, enhance, increase profits and margins. For instance, if I’m selling a certain TV or camera, at a certain day I can increase the selling price by 2% and sales will not suffer. Why? Because the competition allows me, because somebody else is out of stock.

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